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Minister of State for Foreign Relations
Commitment
to improving the country's social indicators, the
present Government has won the credential s required
for squired for squarely facing the challenges of
expanding Brazil's economics and trading presences
in a globalised world that must prove itself more
soldiery and equitable.
The
Results already achieved in trade are encouraging.
We need to do more, however, not only on the
domestic front (improving infrastructure and working
to make our exports more competitive on the
international market) but also overseas, opening up
markets and removing barriers.
we want
the world to know Brazil better and to see it in all
its complexity. This is the country that fights
against hunger and destitution, the country of
soccer and carnaval, a powerhouse for agribusiness
fibre optics, space research, the Genome Project,
deep-sea oil drilling and innovative software.
The
"Brazil: Brand of Excellence" magazine, partly
sponsored by private enterprise is designed to be a
quality publicity vehicle for spreading abroad a
multifarious image of Brazil. Since it presents a
broad cross-section of the country as it is today,
we hope it will serve to attract readers from all
corners of the globe and all walks of life for whom
we are opening a window onto present-day Brazil. The
magazine is to be published initially in Portuguese
and English but there are plant o launch edition in
Spanish, French, Japanese, Chinese, German and
Russian in the near future.
This
initiative reflects Itamaraty's commitment to
revitalised, affirmative trade policy, and it is
thus with great satisfaction that I submit it to the
public. |